The Women of the Aeneid

The Roman epic of Virgil's Aeneid describes the hardship and misadventures of Aeneas and the Trojans quest from Troy to Italy. Like Homer’s famous epics, the Iliad and Odyssey, Virgil’s narrative style and structure portrays similar attributes in the finding of Rome. Aeneas encounters several women on his journey who play a significant role throughout this epic in assisting or destroying his journey to Rome. His representation of female characters provides the readers with a better understanding of gender politics and reasons why some female leaders failed.Each of Virgil's female characters demonstrates a combination of traits throughout the epic; however, such behaviors of these women tend to develop unwanted conflict due to emotions. Like in every great story the female characters tend to have a enormous influence on the main character in both positive and negative ways. The first female that Virgil introduces is Dido, the queen of Carthage, in Book I of the Aeneid. V irgil provides evidence that Dido is a strong and powerful leader. â€Å"In her stride she seems the tallest, taller by a head than any At the door†¦Of the goddess' shrine, under the temple dome, All hedged about with guards on her high throne, She took her seat. â€Å". This statement illustrates just how supreme and crucial she is. Virgil portrays Dido with a goddess type of image. Not only did she rule Carthage with a strong hold, but she also provided fairness and equality. â€Å"Then she began to give them Judgments and rulings, to apportion work With fairness, or assign some tasks by lot†. This quote certainly demonstrates Dido’s type of rulership.Even though, she is commanding the people of Carthage to do their duties, which provides evidence that she is feared because the people do as she says without questioning her demands; she distributes the work evenly and fair throughout the citizens. Usually people would assume that the men go to the king for help or advice, but ironically, the men of Troy, leaded by Aeneas, were taken to Queen Dido for help. â€Å"When suddenly Aeneas saw approaching, Accompanied by a crowd, Antheus and Sergestus And brave Cloanthus,1 with a few companions†¦He was astounded, and Achates too Felt thrilled by joy and fear:† I feel as though Aeneas and his men did not know what to expect when they came forward to Queen Dido. They were nervous of what was going to happen. Until Dido laid eyes on Aeneas. In every great epic, love plays a key role in bringing people together but also destroying plenty in its way. Even though Dido is characterized as this powerful leader, she slowly starts to fall as her passion for Aeneas starts to grow.As Aeneas tells his story to all the people, Dido slowly starts falling more and more in love with Aeneas. Throughout this Book you slowly start to see the demise of Queen Dido. â€Å"Towers, half-built, rose no farther; men no longer trained in arms†¦ Projects w ere broken off, laid over, and the menacing huge walls with cranes unmoving stood against the sky†. Virgil provides images of how Carthage is being affected by the downfall of Queen Dido. Dido is so infatuated with love that she cannot see how she is running Carthage to the ground for the love of Aeneas.The goddess Juno, the queen of gods, saw this as an opportunity to keep Aeneas from reaching Italy. Dido even broke her vow of chastity and surrenders to her desires for Aeneas. â€Å"Dido had no further qualms as to impressions given and set abroad; She thought no longer of a secret love but called it marriage†. This statement demonstrates how she is becoming weak-minded. She is starting to trick her mind into making something that she knows is not moral in her eyes, into something that seems right. Only to find out that she will regret it in the end.When Mercury, the messenger god, reminds Aeneas that his destiny is not in Carthage and that he must leave for Italy imme diately, Aeneas is not too excited to leave Dido, but he knows he has to obey. Dido at first was furious and cursed Aeneas, â€Å"Midway at sea you’ll drink your punishment and call and call on Dido’s name!†¦ and when cold death has parted.. you will pay for this! †. As soon as Dido realizes that he is gone forever, her emotions transform from furious to depressed and lost. She decided to make an impulsive decision and goes to the extreme of commits suicide.The title for Book IV tells it all â€Å"The Passion of the Queen,†. Queen Dido was supposedly known for being this powerful, supreme, strong minded leader, but her passion for Aeneas turned her soft. She put her responsibilities before love and did not see that Aeneas did the complete opposite. He loved her but he knew what he had to do. I feel as though her importance in the epic was just a distraction for Aeneas to reach his goal. Book XI, Virgil presents another female character that holds pow er like Queen Dido. Camilla, the warrior queen of the Volscians, who just joined the Latins to provided assistance in the war with the Trojans.Camilla shows a lot of strong, composed, and leadership like qualities just like Dido in Book I. Vergil’s epic portrays Camilla’s true powers and strength, â€Å"Amid the carnage, like an Amazon, Camilla rode exultant, one breast bared for fighting ease, her quiver at her back, At times she flung slim javelins thick and fast, At times, tireless, caught up her two-edged axe†. Unlike Dido, Camilla is does not seek love or passion, she is aware of what her duties are and acknowledges that she has to complete such duties. Camilla remains powerful because she has no distractions.Before Aeneas came into Dido life, she had full control on Carthage and all her focus was placed on that; therefore, her land thrives under her leadership. However as soon as she encounters Aeneas, she becomes distracted and slowly starts to lose her c ommanding hand on Carthage. But no one is perfect. Camilla is given this pure and righteous image by Virgil until she also gets distracted. After slaughtering many opponents with her javelin and axes, Camilla’s eyes get caught onto this one Tuscan warrior named Arruns and was left dumbfounded. Camilla Began to track this man, her heart's desire Either to fit luxurious Trojan gear On a temple door, or else herself to flaunt That golden plunder Blindly, as a huntress, following him†¦ she rode on through a whole scattered squadron, recklessly, in a girl's love of finery†. As soon as Camilla laid eyes on this stunning man, her whole mindset changed. Arruns notices and takes advantage of the situation and slays her immediately. Both females were killed by love and lust. Another female that had a huge impact on Virgil’s Aeneid was Juno, the queen of gods.Juno despises the Trojans because of Paris’s judgment against her in a beauty contest. She is also an ad vocate of Carthage, â€Å"And Juno, we are told, cared more for Carthage Than for any walled city of the earth,† and knows that Aeneas’s descendants are destined to destroy Carthage. â€Å"But she had heard long since That generations born of Trojan blood Would one day overthrow her Tyrian walls, And from that blood a race would come in time†. This causes hatred in Juno towards both Aeneas and the Trojans.Throughout Aeneas’s journey, Juno releases her anger on him to make his quest more of a challenge. Juno was the cause of the storm in the beginning of Book I because she summoned Aeolus, the god of winds, to cause an enormous storm while Aeneas was at sea. Vergil provides example of Juno being a manipulative, grudge holding, evil Goddess. In order to stop Aeneas quest to Italy, Juno uses the love Aeneas has towards Dido to her advantage. Juno came up with a scheme to convince Venus to get Aeneas and Dido alone so they can marry and the Trojans and the Ty rians would inally be at peace, even though that was not her true intention. â€Å"Aeneas and Dido in her misery, plan hunting in the forest†¦ My gift will be a black rain cloud and hail†¦ As Dido and the Trojan captain come to one same cavern†¦ There I shall marry them and call his her, a wedding, this will be†. That plan failed when Jupiter found out of such horrid behavior and sent Mercury, the messenger god, to remind Aeneas of his true mission. The goal was to keep the idea of him leaving Carthage a secret from Queen Dido, but she eventually finds out.These get Juno even more furious towards Aeneas and his Trojan men, but she does not give up with her plans to halt Aeneas quest. In Book VII, Juno instructs Allecto, one of the Furies, to create a civil war between the Trojans and the Latins. â€Å"You can arm For combat brothers of one soul between them, Twist homes with hatred, bring your whips inside Or firebrands of death. A thousand names Belong to you , a thousand ways of wounding. † This statement demonstrates how badly she wants to end the Trojan empire and see Aeneas fail.The importance of Juno’s role in Virgil’s epic is that she is Aeneas mortal enemy and will do anything to stop him in his path. Not only does she dislike Aeneas but anyone that is from the Trojan descent. Virgil’s representation of female characters provides the readers with a better understanding of gender politics and reasons why some female leaders failed. Each of Virgil's female characters demonstrates a combination of traits throughout the epic; however, such behaviors of these women tend to develop unwanted conflict due to emotions.Dido was so possessed on the idea of her and Aeneas falling in love, that she did not see how she was burning her city, Carthage to the ground. Camilla, drowned in lust as she laid her eyes on Arrun, causing her to put her guard down and effectively getting killed. Juno is so blinded by hatred towar ds Aeneas and the Trojans, that she makes it her mission to delay his journey. Virgil demonstrates how a female ruler brings too much emotions with her ruling, while a male ruler can run things smoothly without any distractions.

Health Promotions Among Diverse Populations Essay

Marginalization of the Native American population is a result of colonialism; they were considered to be ignorant and hostiles by the â€Å"White† settlers, forced to live on reservations, lost their culture and values through assimilation and stripped of their rights in society. Segregation, Social Darwinism, and other discriminatory practices have led to the marginalization of Native Americans, resulting in the lowest standard of living in the United States, high rates of alcoholism, and a significant loss of heritage as they are cut off from native rituals and language and encouraged to meld into the cultural expectations of mainstream America. In this document of research, I will compare my findings on Native American Health with the general population at this time. I will also define what â€Å"health† means to this population. Also included in this research will be examples of three levels of preventative health promotion and health disparities for this unique min ority. Health Status among the Native American Population The prevalence of unemployment was much higher among blacks, Hispanics, and American Indian/ Alaska Natives than among whites in 2006 and 2010. In 2010, unemployed adults were much less likely than employed adults to report their health as excellent or very good. During 1999-2008, both life expectancy and expected years of life free of activity limitations caused by chronic conditions were signiï ¬ cantly greater for females than for males and for  whites than for blacks. The percentage of American Indians and Alaska Natives who lacked health insurance in 2013 was 26.9%. Although while some Native American Tribes may benefit financially because of the casinos, most have the worst standard of living in the United States. Between the poverty and unemployment, life on the reservations is unbearable for many tribe members. Marginalization of the Native Americans is a result of colonialism; they were considered to be ignorant and hostiles by the â€Å"White† settlers, forced to live on reservations, lost their culture and values through assimilation and stripped of their rights in society. Segregation, Social Darwinism, and other discriminatory practices have led to the marginalization of Native Americans, resulting in the lowest standard of living in the United States, high rates of alcoholism, and a significant loss of heritage as they are cut off from native rituals and language and encouraged to meld into the cultural expectations of mainstream America. Dominant Health Issues Their rate of alcoholism is much higher than the rest of the population and 1 in 10 Native American deaths is alcohol-related,† (Winkel, 2010). Consequently, alcohol has had a great influence on the Native American’s culture. Winkel also states, Researchers over the years have shown that the effects of alcohol on this culture are also due to genetics. Looking from the genetic level, certain ethnic groups have a gene mutation that causes adverse reactions to drinking large amounts of alcohol. Groups that possess this â€Å"protective gene† include Chinese and Japanese populations, and it causes them to feel rapid heartbeat, headache, nausea, and extreme drowsiness. Other groups, including Native Americans, do not possess this gene mutation, consequently reducing the side effects of heavy drinking. (Winkel, 2010) Besides genetics, the environment that one lives in will determine whether they will be an alcoholic or not. Alcoholism often co-exists in Native American communities with other problems like Depression, self-hate, and cultural shame. According to an article in the Las Cruces Sun News, in New Mexico, young people of Native decent commit suicide at twice the national rate. Suicide rates among indigenous Native youth are higher and somewhat triple the rates seen among Anglo youth. (Furlov, B. Paskus, L.) Mental Health is of the highest concern along with the following: Cancer, Heart Disease, and Diabetes are the top three galling afflictions. Unintentional injuries, Chronic Liver disease, chronic lower respiratory disease follow close. Stroke, Suicide, Nephrosis and chronic Nephrotic Syndrome are in the top ten. Unfortunately, Influenza and Pneumonia have to be figured into the mix as well. Perhaps since the time the Europeans first traded alcohol with the Native Americans, it began the downward spiral effect that they are feeling today. It has been said that alcoholism is an epidemic among the Native America. Alcohol is no longer sold on any Reservation due to the issue. The American Indian and Alaska Native people have long experienced lower health status  when compared with other Americans. Lower life expectancy and the disproportionate disease burden exist perhaps because of inadequate education, disproportionate poverty, discrimination in the delivery of health services, and cultural differences. Native traditional Health remedies and Health defined by Indigenous America They combine herbal medicine, spirituality, and rituals. In addition, there are many similarities in today societies and the Native American culture. Sage is held sacred by many Native American Indians, because of the effective purifying energies. They both use Native American medicine for example sage, which is use to protect you against bad spirits. It is also use today to treat stomach problems, kidney, and liver problems. On the other hand, Native American medicine is not the same today as modern medicine. Native American healing involves herbal remedies such as sage and tea. Modern medicines use sage and teas, too. Native Americans traditionally believe that illness comes from spiritual problems. They have a traditional shaman, or herbalist that are spiritual healers. A ritual that Native Americans use is the sweat lodges and stones for purifying the body, mind, and spirit. In addition, rituals that will last weeks or even longer, such as dancing, singing, and sand painting take place at the same time to bring harmony into the soul. Native American doctors also recommend a ritual purification. Purifications are intended to get rid of harmful toxins to the body. It is a holistic approach. There is a belief that violating tribal laws carries consequences to include mental and physical illness, ongoing bad luck, disability or trauma. Any violations must be made right in order for harmony and good health to be restored. Among Native Americans, the idea remains that the sickness and illness that one experiences is related to a spiritual cause, and in turn creates a disparity between mind, body and spirit. Health is defined by harmony between body, mind, and spirit. Disease Prevention and Health Promotion Prevention Focus Areas The best known system of measuring health in the U.S. is Healthy People 2010 (Healthy People 2020 is to be released soon), which contains a total of 467 separate indicators on the health of the country. A small subset of indicators, called Primary, can serve as the roadmap American Indian and Alaskan Native (AI/AN) communities need for assessing current health status, designing and implementing programs to improve health, and evaluating the effectiveness of these programs. What people eat has a powerful impact on their health. Nutrition plays an integral part in many of our most prevalent diseases, including diabetes mellitus, heart disease, stroke, obesity, hyperlipidemia, hypertension, certain cancers (breast and colon, e.g.), and osteoporosis. The Indian Health Service is working both to improve the health of patients with nutrition related diseases, and to prevent these illnesses in future generations through interventions in schools, community health programs and hospital and clinic based services. Immunizations are one of the most effective disease- prevention tools available today. Thanks to the routine immunization of children, the U.S. has seen a dramatic decrease in a number of vaccine-preventable diseases that used to cause significant illness and even death. In conclusion, education is the key to helping this populace. Obesity is a large part of the population and exercise promotion along with healthy eating is encouraged. Mental Health is a large affliction associated with Native health and must be recognized when children are young. As Health Care workers we must combine traditional medicine with modern medicine and holistic approach. References Centers for Disease Control and Prevention: Office of Minority Health and Health Equity November 26, 2014.Retrieved from http;//www.cdc.gov/minorityhealth/index.html Centers for Disease Control/National Center for Health Statistics: July 14, 2014. Retrieved from http://www.cdc.gov/minorityhealth/populations/REMP/aian.html Centers for Disease Control 24/7: Saving Lives, protecting people. October 28, 2014. Retrieved from http://www.cdc.gov/minorityhealth/populations/REMP/hhispanic.html Center for Disease Control: Health Disparities and Inequalities Report- U.S. 2013. Retrieved from http://www.cdc.gov/minorityhealth/CHDIReport.html Edelman, Kudzman, and Mandle; Health Promotion throughout the Life Span, edition 8, 2014. Indian Health Services website: http://www.ihs.gov/injuryprevention http://www.ihs.gov/newsroom/factsheets/disparities Paskus, L., Furlov, B. â€Å"Suicide among very young Native Americans is alarming.† Las Cruces Sun News 5/27/2015 Native American Health: Medline Plus â€Å"Native Peoples concepts of health and illness.† http://www.nlm.nih.gov/medlineplus/nativeamericanhealth.html#cat51 National Vital Statistics Reports, Vol 62, No. 6, December 2013, Table 1, Page 31 Summary Health Statistics for the U.S. Population: National Health Interview Survey, 2012. Vital Health Statistics. Series 10, Number 259, December 2013

Causes of the French Revolution Essay

An illustration of this is in document figure 11 which has both —– and —– factors from a societal scientific discipline position. This papers shows the members of the national assembly who decided to take a base and vowed to non divide until they made a fundamental law subsequently known as the â€Å"Tennis Court Oath† . This papers truly shows the continuity the people of France had to do life every bit just for both the royals. provincials and everyone in between. As you now know there are many factors that led up to the Gallic Revolution and one of the biggest causes was economic crisis. While the royal household was happy holding banquets the people of France were hungering and many could hardly afford the monetary value of a four pool loaf of staff of life. In document figure 15 it shows how the monetary value of staff of life skyrocketed in merely a year’s clip and how much of a person’s income was spent on staff of life. Not merely was the monetary value hideous but it was the chief component in their diet so they could non travel without it. This papers is a secondary beginning and it shows both political and economic positions in a societal scientific discipline position. Another illustration of economic confusion is in document figure 10. In this papers it shows the fiscal jobs in France during 1789. The economic system was so unhealthy that non merely were the urban common mans in debt the male monarch besides was. When adding up the monetary value of nutrient. rent. tithe. revenue enhancements. and dressing it put the common mans at an amazing 170 % entire. and although it was a lesser sum the male monarch was besides in debt by a humongous 60 % . This papers has both political and economic points and even though it is a secondary beginning it truly makes you believe about how difficult it must hold been for the people to merely last. Throughout history there have been many people who wanted power. to be a leader and stand over others and demo that they are of a greater category. And to the people king Louis XVI and Marie Antoinette were seeking to demo their laterality. Political positions have ever been a large portion of society and they were besides a immense subscriber to the start of the Gallic Revolution. Document figure one has a picture for both King Louis XVI and Marie Antoinette which clearly shows that they are rich and powerful. As you look at Marie in this image you can see that she had no job paying a monetary value to look beautiful and Louis closet indicates that he has large luxuries and they love to demo it. This papers is a primary beginning and has political. economic. and cultural positions. Another great illustration for a political cause is document figure three. This papers non merely has a political position it besides shows economic. cultural. and psychologically positions in a primary beginning. It talks about the adversities a adult female and her hubby are confronting seeking to run into the demands of the royals. the papers states â€Å"The revenue enhancements and feudal dues are oppressing us. † What sent many people over the border was non being treated reasonably until they eventually snapped.

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Entrepreneurship - Essay Example Palmer is found to treat the people recruited as general partners who would help him to manage the funds. In case he would have treated his partners as limited, the entire burden of fund management had fallen on him. Thus, he can be taken as an example of a true entrepreneur in promoting a good teamwork. The case study of Maclean Palmer can be regarded as an ideal model for business entrepreneurship in the Venture Capital market. Maclean Palmer by dearth in the field of private equity investment is found successful in identifying a business opportunity and working out a plan to explore the opportunity cited. His decision to design the 200 million US Dollars on Equity Investment came from his interest to work on the area of minority business development. To this end, Palmer is seen to invite suggestions from Wanda Felton of Credit Suisse First and David Mazza of Grove Street Advisors to gain business expertise. Palmer considers the combination of expertise of the scholar minds with his rich experience of the equity market as a successful option in business entrepreneurship. It is seen that most of the minority business managers recruited were from business schools like Wharton and Harvard. Moreover, with the recommendation of Felton senior business executives were also taken in. Felt on in this context observes the marriage of the young and scholar minds with experienced people will certainly pave the way to business success. Palmer is found to give more importance on his people rather than on the experience and qualification parameters. He is observed to give considerable stress to form an environment of spontaneous teamwork. In regards to the opportunity cited by Maclean Palmer, David Mazza of Grove Street Advisors states that the decision to move into non-traditional investment sources was a profitable business decision taken by Maclean Palmer. It is because as Mazza

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Retail marketing Essay Example | Topics and Well Written Essays - 3000 words

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Neighbourhood Management & Renewal (Housing Studies) Essay

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Case Analysis paper Essay Example | Topics and Well Written Essays - 1000 words

Case Analysis paper - Essay Example Mentally healthy people experience social heath, biological heath and good normal human characters during interaction and when dealing with various situations. Mentally sick people need to see psychiatrist, who may either be a nurse or a doctor. In the case of a nurse handling a case of a mentally sick patient, the nurses face many cases of dilemma. Quigley 2007 stated that nurses frequently find themselves in a position of making decisions which are not solely medical or nursing, but of a moral or ethical nature. At this point, the nurse will have to depict professional accountability with patient involvement to address this critical issue. Nurses working in the care of the mentally ill or psychiatric patients face dilemmas concerning respect of autonomy versus paternalistic behavior. Questions arise at various incidences, like when the patients do not what to take their medication, refuses treatment that should be administered to them or suffer from delusions. In closed wards, the nurses are required to participate in decision making concerning the use of forced seclusion or the separation of the affected patients. The situation creates a gap of information between the nurses or the doctors and the relatives of the patient. Often, there is variation in the perspective of what is good for the patient. The opinions of the relatives may differ from that of the relatives or guardians of the affected patient. For that case, there is involvement of the patient-in the case of a mild mental illness, the nurses and the relatives of the patient. In absence of the relatives, guardians may be involved in the decision making process. It is also professionally responsible for the nurse to participate in decision making. The whole decision does not only affect the patient. Its impacts are felt cross the participants, inconclusive

Summary and Response to John Gatto’s Article Essay Example for Free

Summary and Response to John Gatto’s Article Essay New York teacher John Taylor Gatto began admitting to himself that he want to quit teaching anymore in a public school after his 26 years of service, and his reason for this is the old system of educational curriculum that he said hurt children in any way it could while letting them learn. He even compared the school system to the training ground for animals. It was as if he condemned the lack of participation of parents in the formal schooling, and even exaggeratedly labeled the schools as killers of family orientation by stealing golden times of childhood and formative years and teaching children to disrespect their homes and parents. He then understood that he does not want to be a part of the systematic teaching on how to fit into the world as he ironically admitted how he wanted not to live in this world that he described as full of vulgarity, inequality, dependency, and so on and so forth. One example of dependency and inequality or discrimination of education system has been illustrated when he gave the case of Rachel and David. He explained the injustices of the system by demonstrating the usual notion that when the latter learns to read faster than the other, the tendency to depend on the system of the latter is much likely to emerge. On the other side, when the former would be marked as the learning disabled being too slow to read, she might then be categorized as it is all her life. John Gatto recognized the mere fact that the curriculum of education remains unchanged even if reforms kept on placing time after time. He was a self-confessed teacher although he was uncertain that he himself is an educator because he was no longer a believer of a stereotypical routine-like type of teaching. He knew that there are other ways in teaching kids without hurting them badly. He ended his article by placing a friendly appeal to the public of offering him jobs that would not hurt kids just to make a living for himself as he would soon be free to accept new job. As a response to Mr. John Taylor Gatto’s article published on The Wall Street Journal, I want to give him kudos for being true to himself. I do understand his sentiments as he expressed uncertainties of teaching profession that fell outside of his own principles in life. However, it is unclear to me his real intentions of publishing the so-called pre-resignation letter in a much read newspaper. It seems that he has just instantly realized all of these in just a snap. Otherwise, he only have the guts to stood for his own beliefs and takes the opportunity to address his life long sentiments just after 26 years of serving public school as a teacher. For me, the radical adventure of government schooling, as said by Mr. Gatto, would be the best way to teach and discipline kids during their formative years. Parents are born to support and raise their own kids, and there is neither a licensure exam nor school for such. Teaching profession has, which means that teachers are valid to take charge on a step by step formation. Besides these teachers might also be the product of the old education system that Mr. Gatto is trying to denounce. Lastly, and to clarify my own points of view, my belief to the old norm of public schooling is not comparable to my recognition John Taylor Gatto’s life lesson and his more than two decades and a half of being a sincere teacher even if he does not want to be called educator ever again. R E F E R E N C E Gatto, J. T. (1991, July 25). I May Be A Teacher But I am Not An Educator. The Wall Street Journal.

A study into Reflection and the factors it achieves

A study into Reflection and the factors it achieves According to Fish and Twinn (1997) reflection can be defined as systematic, decisive and inspired thinking regarding certain act with the purpose of understanding its roots and procedures. According to Fish and Twin (1997), reflection has three stages- The learning opportunity The collection of information and critical analysis The changed prospective ( Spalding, 1988) So from the stated definition it can be presumed that reflection is a daily process where we reflect as a person in order to face everyday problems and situations. In other words it can be said as moveable processing of beliefs and judgments regarding an incident. So the reflection can be presented as: Considerate reflection (Tickle, 1994) Learning from What is reflection?Experience (Spalding, 1998) Systematic, decisive and inspired thinking (Fish and Twinn, 1997) So the purposes of the Reflective analysis report is to identify gaps between the learning and skills, to analyze multifaceted and testing situations, to analyze the group dynamism and inspect the technique we normally use for decision making. (Bolton, 2001) In order to translate the personal reflection in to formal procedure, Kolbs (1984) reflective practice can be discussed. Experience Action Conceptualization Reflection Figure- Kolbs cycle of reflective practice (Taken from Experimental learning, prentice Hall) Action Here in this applied management project the main action from my point of view is to review the literature on market segment from a consumer managers prospective. Another mentionable action is the analysis and discussion part where I need to analysis the effects of new technology on market segmentation. Experience In case of completing this applied management project, the challenges I face are a lifelong experience to me. This applied management project is intended to imitate a realistic business situation, giving me the opportunity to show my ability in case of using knowledge and expertise obtained through the structure of the program. Through this applied management process I have successfully able to carry forward the learning of realistic business scenario in to the academic field. In addition I have also learned to underline the relationship among the variables of the program by synthesising and discovering new areas in details. Reflection In the academic prospective the true reflection of this project will come when I will receive grades for this module. But the important point for me is the reflection in my career. That means how this project will help me to advance forward to face the challenges offered by the corporate world. Conceptualization My overall impression regarding the writing of this applied management project is that this project will make me stronger and completive before I confront with the corporate world. Chapter-2 Recollection of Experience In order to demonstrate the experience I have faced in case of completing this applied management project, I would like use Gibbs (1998) cycle. Descriptions (What Happens?) Action plan (If it arose again what you will do?) Feelings (What were the feelings?) Evaluation (What was good and bad regarding the experience?) Conclusion Description (What sense can you make of the situation?) Figure- Gibbs (1998) reflective cycle (Taken from A guide to teaching and learning methods, Oxford Brookes University) Stage-1 Description of the event As a part of the post graduate course Msc in Marketing and Business Management I was asked to ask to complete an applied management project as my final module of the masters program. My project topic is on market segmentation and the effects of new technology into its effectiveness. As a part of this event, University authorities organized a whole week of tutor support sessions where topics such as plagiarism and Turnitin UK, discussion regarding the subject matter of reflection report and relevant information for referencing were discussed. That whole week of support session is worked as introductory pillar for this project. Satge-2 Feelings Before the tutor support session, I was very nervous about the applied management project. As I have never done this types of project in my previous academic events. In fact the system of study I have faced in UK is very new to me and that was adding the pressure even more. But after that particular session where the full guide lines about the project was given, I felt relatively relaxed and confident of how I should approach this project. Stage-3 Evaluation After the tutor support sessions I formally started to plan about how to approach this project. At that point of time, I have two and half months in my hand to complete this project. First thing I have done was to prepare the notes about the lecture given at that study session. After that I prepared notes on daily basis. But one bad experience I have felt that when I heard that no formal tutor supports will be given after that particular event. Finally my over all experience at that time was very effective in case of completion of this project. Stage-4 Analysis From the beginning I have prepared a plan regarding how to approach this project. As a part of my plan firstly I started collecting journals on daily basis. On the basis of those journals I started making notes regarding the subject matter. I took help of the hand book in order to break down the report into sub-parts. I also estimate the words allocation for each part. After that I started writing my project. So the experience I have gained in case of preparation of this project will be helpful for rest of my career. Stage-5 Conclusion After the successful completion of my report I can conclude that the challenges I have faced in the time of preparation of this project was to relate the articles of several authors to my designated topic. At the time of preparing this project I felt that the primary data such as questionnaire would make this project better. But we were limited to use only researched based secondary data and that is one of the limitation I have found. Stage-6 Action Plan If I am being asked to prepare an applied management project again in future, I will definitely do that particular task in a different way. Because from my point of view, if I do what I have done previously then I will only have what I have already got. So I will try to reflect the experiences I have gained through this particular project. Last but not the least, from my point of view the reflection cycle will be the same in case of the second task but the approaches, feelings, evaluation and analysis of that reflection will be more mature, as I will have the experiences of writing a reflective report before. Chapter-3 Personal feelings and learning from the experience In order to exhibit by my learning experience at different stages I would like to use Kolbs and Frys (1996) experimental learning cycle. Concrete Experience Observation And Reflection Testing in new Situations Forming Abstract Concepts Figure- Kolbs and Frys experimental learning cycle (Taken form Experimental learning: experience at source of learning and development, prentice-Hall) The four stage of learning will demonstrate how my learning experience converted to reflection in the time of completing this applied management project. The first stage concrete experience gives the learners opportunity to learn at the field level (Kolb, 1996) my learning at the tutor support session was a concrete experience for me. As according to the requirement of our applied management project, we dont need to do any primary research at the field level. From my point of view that was a missed opportunity of gaining concrete experience. The second stage concentrates on Observation and Reflection where a learner seriously considers and remembers about the experience gained at the first stage. (Kolb, 1996) According to my learning cycle, the period when I started to take the notes, regarding what happened to the tutor support session was the observation and reflection period. According to Kolb (1996), the third stage is Abstract conceptualization where learners try to build a mode l or theory based on the observations made at the previous level. With no difference with other learners I have also gone through this stage. The time when I built a format of this applied management project based on the observations made during and after the tutor support period. On that session I also identified sub-sections of the project. At the final stage of Kolbs (1996) learning cycle (Active experimentation), learners try to test the model and plan for upcoming events. In case of my scenario, the period where I was implementing the observations made at the earlier stages and time when I started thinking about this particular reflective report was the stage of active experimentation to me. Chapter-4 Group dynamics and learning from the experience According to dictionary.bnet.com, group dynamics can be referred as communication and interpersonal relationship among the group members. Basically it gives the direction, in which a group is formed and functioned. Although this applied management project is an individual task, but in order to facilitate our work we were formed in a group initially by the module coordinator. In order of develop an effective group there are certain stages. (Tuckman, 1965) they are- Forming Storming Norming Performing Adjourning Figure- stages of group development (Taken from Management and Organizational Behaviour, 7th edition, p-532) Forming- This is the first stage when number individuals are bring together for the initial formation of our group. In case of our group, the stages of forming the group took place in the middle part of the tutors support session before we were handed out the AMP project. Storming- In the second stage of group development, the members of the group let themselves know about each other and it is better for any group to give their opinions regarding any particular subject matter. The first storming session for our group held on the last three days of that particular session when students have the accessibility of taking helps from several tutor. On the first day of our meeting we formally get introduced to each other and have general discussion about the project. Norming- This stage of group development involves conflicts and hostility among the group members. As our group members are from three different locations, we have differences in attitudes and norms. In the time of group sessions, we have certain conflicts regarding any particular subject matter but those brainstorming are constructive rather than distractive. Performing- When any group overcome the previous stages of group development successfully, then we can assume that it has developed the structure and cohesiveness to perform. After the general discussion, the first task we allocated to ourselves as group is to collect one journal which relates to our project. Through that activity we formally started performing as group. Adjourning- The final stage of group development was the time when the support session was over. From then we share certain information related to our project through mail and started giving concentration towards writing the project. In order to identify the cohesiveness of our group, factors that are contributing to group performance can be used. Group Size Level of participation in the group Managed Diversity Group Cohesiveness Level of conformity to norms Group Identity Emphasis on goal accomplished Success Figure- Group cohesiveness and performance (Taken form Management and Organizational behaviour, 7th edition, p- 529) Group Size- Our group for this applied management project has consisted of nine members. Five of them including me are Bangladeshi. Two of them from India and rest of the two are from Libya. Managed Diversity- In case of diversity, the more homogenous the group in terms of characteristics such as shared backgrounds, interests, attitudes and values, the more successfully the cohesiveness works. ( Mullins, 2005) In case of our group, the group members are from three different locations and thats why we need to cope up with the diversification factors such shared value. Group Identity Out of nine members of our group five of them including me are Bangladeshi, two of them are Indians and rest of them are from Libya. Success- The more cohesive the group, the more likely to be successful. Success is a big motivational factor in a group. Our main motivation as group is to get good grades in the project from the academic prospective. But from the career point of view the reflection of this group work will be a great lesson for our future career development. Based on those features the following outcomes will come: Level of participation in the group- After the formation of the group, we assign sever task among the group members. All our group members participated equally in the specified task selected by ourselves. For example on the first day of group meetings, we were assigned ourselves to collect a journal each and with the help of those articles we discussed several issues regarding matters related to our topics. Level of conformity to norms- As previously mentioned our group members are from three different locations, we have certain disruptions and conflicts amongst us in regard to certain issues. But those conflicts help each of us as several issues were come out because of those sessions. So although the conformity of our group was low at starting level but we began to jell together as a team as our discussion goes on. Emphasis on goal accomplished- In those group sessions, our main goal was to complete this applied management project on time. But before that we have set certain objectives for our group in order to achieve the main goal. For example we have discussed regarding structure of the project. After that particular group session we focused on our individual task which is to writing the project individually. Chapter- 5 Lessons for future projects Finally from the learning and experience I had in terms of completion of this applied management project, I have generated five lessons which can prove useful for the future projects. Critical Analysis- The first thing I want to mention, after the successful completion of this applied management project, is the analysis abilities. If I wish to do better in such kinds of projects in future, I will need to use the experiences and knowledge gained from this project, so that I can analyse certain issues much more critically and constructively. Synthesis/creativity- After the successful completion of this applied management project, I have understood that creative thinking is very important in case of handling these kinds of project more efficiently. If can synthesise information unconventionally, generate new hypothesis and redefine previous knowledge to develop new ideas, I will able to improve my performance for future group activities and projects. Evaluation of the situation- Another key lesson I have learned through this applied management project is the ability to evaluate certain situation. In order to do well in future projects, I will have to evaluate recent research autonomously, need to use the methodologies appropriately and will have to justify the work of self and others. Enhanced level of confidence- Before the start of this applied management project, I was feeling very nervous regarding the matter of how should I approach this project. But towards end part of this project the lessons I have learned have increased my confidence level to a certain level that will help me in case of handling any future group task or any other individual project. Time consciousness Final lesson I have learned is the time awareness. By completing this project I have learned how I need to utilize the timing factor more effectively. Chapter -6 Conclusion Finally at the end of this reflection report it can be concluded that peoples visualization may vary person to person but its important not to go far away from our main topic. This report is basically the reflection of work that I have done in my main project. Form the word reflection we can presume that it is a middle process of turning experience into learning. (Boyd and Fales, 1983) So form the above definition we can say that reflection is the process through which person can become efficient in one behaviour by repeating the same behaviour again and again or may learned from his previous experiences in order to improve his techniques. Last but not the list, in order to increase generic skills outcomes, presentation and evaluation skills more effectively we need to utilized the concept of reflection in the academic purposes as well as outside the academic field.

Loss Of A Friend :: essays research papers

Loss of a Friend   Ã‚  Ã‚  Ã‚  Ã‚  Today in society many people rely on computers as much as they rely on their lungs to keep breathing. If Y2K had occurred, modern life would have collapsed into a world of chaos. People would not know what to do with themselves or their families. Three main problems supercede the rest in the amount of chaos they would bring to life; people’s life savings would no longer be accounted for, the government would not be able to monitor the activity of other countries activities, and people would line the streets looting for all they can hold.   Ã‚  Ã‚  Ã‚  Ã‚  The first problem is that people who had worked so hard to save money for their children would have lost all of the money they had saved. The banks keep al of their records on computers and there would be nothing anyone could do to save their money. The people would storm the banks trying to get their money back. People need to have the security of that much money to fall back on in case something happened but when something finally did happen it would not only take away their security but the money they had invested. Americans invest money in hopes to get rich or to have so money put aside for retirement but with no computers they can’t prove that they had stocks in the first place. People would start to get angry and then violent.   Ã‚  Ã‚  Ã‚  Ã‚  The second problem facing this now primitive society is that the government would have no way of knowing if a strike from an adversary was eminent. Any group of people that wished to send a few nuclear warheads wrapped in pretty red bows over to the white house would have no problems doing so. All of our military intelligence would be lost and global chaos would soon follow. People’s insecurity would soon overtake them and they would feel the way Freud explains when he speaks of the â€Å"id† that lives inside of every human being. These wild feelings lead to the third social problem that would develop.   Ã‚  Ã‚  Ã‚  Ã‚  The third problem that would occur almost immediately after the computers shut down is looting. After every major event where the immediate outcome was negative looting soon followed. People realize that all of the things that they never had that they always wanted is at their fingertips. All they have to do is walk down to the nearest store, throw something heavy through the window and suddenly everything is free.

blue cross blue shield :: essays research papers

Blue Cross Blue Shield of Florida (BCBSFL) Operating Services is Florida’s largest insurer, serving more than 6 million residents in total. Three trends that redefine how Blue Cross Blue Shield of Florida brings value to its members are through consumer empowerment, E-business, and financial services modernization. BCBSFL holds approximately 30% of the HMO market share in Florida, which is twice the share of its nearest competitor. BCBSFL offers a BlueComplements program filled with discounts and services that allow members to stay healthy. Theses advantages include Healthy Alternatives, Vision One, TruVision, Hearx, GlobalFit, SafeTech, and Walgreens Mail Order Pharmacy. BCBSFL offer a Complementary Alternative Medicine Program that allows its member to select Alternative Health Providers such as Massage Therapists, Acupuncturists, and Chiropractors. Members may receive up to 25% savings or more by using an Alternative Health Provider in the American Specialty Health Networks in Florida and nationwide. BCBSFL members may also save 15-45% plus free standard shipping on thousands of health products. For example, vitamins, health-related books, tapes, smoking cessation, and herbal supplements. Vision One is a discount program that allow BCBSFL members to receive comprehensive vision care through a program offered by Cole Managed Vision, which offers savings on both eyes and on eyewear. Members pay $35 for an eye exam for eyeglasses and receive discounts of up to 60% off retail prices for frames and lenses. Also, since this a discounted program offered by Blue Cross and Blue Shield of Florida there is no claims to file for independent vision care centers throughout Florida. TruVision is a Laser Vision Correction Program offered by Blue Cross Blue Shield of Florida to those members who wish to have laser surgery to correct their vision. Affordable laser vision correction services are provided to members for a discounted fee for BCBSFL members of $895 per eye, and TruVisions offers 100% financing with approved credit. The services that TruVision cover are comprehensive eye exams, pre and postoperative care, and an enhancement warranty. Blue Cross Blue Shield of Florida Hearx program offers hearing care and hearing aids. Hearx is the largest hearing care organization accredited by the Joint Commission of Accreditation of Healthcare Organizations. Members receive free hearing examinations and 25% off any hearing aids purchased through Hearx. BCBSFL offer through Hearx offer tolerance testing, speech discrimination, risk consultation, annual cleanings, and hear aid checks at no charge. The GlobalFit Fitness Program at Blue Cross Blue Shield of Florida allows valued members to receive discounted membership fees to top-rated fitness clubs.

Anton Chekhovs Selected Stories :: Selected Stories Essays

Anton Chekhov is a master at showing aspects of real life; how fed up people are, how it really is without the everyday pleasantries, and how exploitable people are by one another. Chekhov uses these three aspects with great mastery to show his form of real life in his "Selected Stories." Chekhov shows how fed up people are with one another in his short story the "Jailer Jailed." This story is about a man, who is a prosecuting attorney, is actually living in his own jail; being married to his wife who lets him do nothing but wait on her hand and foot. "I understand what it means to be in jail!" This quote explains just how the man feels living his life the way he is. The above is a direct example in life as how fed up people are. It just makes weird sense that a man with so much power with people doesn't have a prayer with his wife. "Milksop" is another one of Chekhov's stories showing how real life is, but this particular one depicts life without its pleasantries. This story is about a reporter who wants to be invited to this prestigious party but can't go because he works for the press. This shows real life without its pleasantries. Because the man couldn't get into the party because he was a reporter, his public power failed him. "A Nincompoop" also shows real life as Chekhov sees it, but this particular one depicts how exploitable people are by one another. This story begins with a women's payday. But, to her surprise her employer starts to deduct for things she has broken and for other dumb reasons. When he gets all done all she is left with is eleven out of sixty rubles. But she takes them gladly anyway. Then her employer asks if she thinks this is fair, and she agrees. Then her employer says that she is stupid and gives her the

Globalisation and English Essay

According to the researchers from the Levin Institute, globalisation is defined as â€Å"a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.†1 Coleman (2006: 2) considers that globalization is characterized by the compression of time and geographical distance, the reduction of diversity through intensified trade and communication, and new social relationships marked by reduced local power and influence. Gray (2002: 152) considers that a series of factors are associated with this phenomenon, including the rise of transnational corporations (which challenge the autonomy of the nation-state), the interconnection which goes beyond national boundaries, the development of technologies which compress space and time and make communication instantaneous and increasing cultural hybridization. The combination of these factors generates two visions on the present and future, an apocalyptical dystopia or the image of the humanity at the beginning of a new era of civilisation. Berger (2003: 2) describes the utopian perspective as the promise of an international civil society, conducive to a new era of peace and democratization. The dystopian nightmare implies â€Å"the threat of an American economic and political hegemony, with its cultural consequence being a homogenized world resembling a sort of metastasized Disneyland (charmingly called a â€Å"cultural Chernobyl† by a French governme nt official).† As Berger and many others rightfully notice, there is indeed an emerging global culture, with an American origin and content, which Berger describes using a phrase belonging to the Chilean historian Claudio Veliz: â€Å"the Hellenistic phase of Anglo-American civilization†. The formulation is clearly dissociated from any interpretation in terms of imperialism, as Greece had no imperial power by the time the civilized world was described as Hellenistic. Even though the United States have today a great deal of  power, its culture is not imposed globally be means of force. During the Hellenistic times, the main vehicle for cultural propagation was language, the basic and vulgar Greek, Koine. The nowadays koine seems to be English, that new lingua franca for the new emerging global culture, which the world population learn for practical reasons. English has become the medium of international, economic, technological and scientific communication, however much this may enrage intellectuals in certain places or the world, such as France or Quebec. Millions of people all over the world learn English because they want to take part in this global communication, not because they want to read Shakespeare in the original. As Fishman puts it, â€Å"whether we consider English a â€Å"killer language† or not, whether we regard its spread as benign globalization or linguistic imperialism, its expansive reach is undeniable and, for the time being, unstoppable. Never before in human history has one language been spoken (let alone semi-spoken) so widely and by so many.†(cf. Fishman, 1999: 26) Crystal (1997: 13) notices that the reason why a language becomes a global language does not have much to do with the number of people who use it. It is much more important who those speakers are. Latin became an international language throughout the Roman Empire, but this was not because the Romans were more numerous than the peoples they subjugated. The writer goes on arguing that language has no independent existence, living in some sort of mystical space apart from the people who speak it. Language exists only in the brains and mouths and ears and hands and eyes of its users. Consequently, when they succeed, on the international stage, their language succeeds. When they fail, their language fails with them. A language does not become a global language as it possesses special intrinsic structural properties, or because of the size of its vocabulary, or because it has been a vehicle of a great literature in the past, or because it was once associated with a great culture or religio n. These factors can motivate someone to learn a language, of course, but none of them alone, or their combination can ensure a language’s world spread. A language has traditionally become an international language for one chief reason: the power of its people – especially their political and military power. Still,  according to Crystal, the international language dominance is not entirely the result of military might. It may take a militarily powerful nation to establish a language, but it takes an economically powerful one to maintain and expand it. This was the case in the nineteenth and the twentieth centuries, when economic developments began to operate on a global scale and supported the new communication technologies – telegraph, telephone, radio – and fostered the emergence of massive multinational organizations. The development of a competitive industry and business led to an explosion of international marketing and advertising. Also, the technology, chiefly in the form of movies and records, fuelled new mass entertainment industries which had a worldwide impact. As Crystal rightfully underlines it, any language at the centre of such an explosion of international activity would suddenly have found itself with a global status. English, he sustains, was in the right place at the right time. During the nineteenth century, Britain had become the world’s leading industrial and trading country. At the end of the century, the population of the USA was larger than that of any of the countries of Europe, and its economy was the most productive and the fastest growing in the world. During the twentieth century, this world presence was maintained and promoted through the economic supremacy of the American superpower. Politics was replaced by economics the chief driving force. And the language behind the US dollar was English. The American English, as any other language, carries with it a cultural freight of cognitive, normative and emotional connotations which insinuate themselves in the consciousness of those who speak it. According to Berger (2000: 427), it makes sense to assume that the attractiveness of English, especially of its American form, is due at least in part to its capacity to express the sensib ilities of a dynamic, pluralistic and rationally innovative world. The prospect that a lingua franca is needed for the entire world emerged powerfully during the twentieth century, when various international bodies (such as United Nations, UNESCO or UNICEF) came into being. The need to adopt a unique lingua franca in order to facilitate communication in such contexts is obvious, as the alternative would be expensive and impracticable multi-way translation facilities. The need for a global language is particularly appreciated by the international academic and business communities, composed of members with a large variety of mother tongues, as well as in the  thousands of individual contacts being made daily around the world, as people nowadays have become more mobile, both physically and electronically, due to the invention of the Internet. There are many considerable benefits which would flow from the existence of a global language; but several commentators have pointed to possible risks which may emerge from the existence of a unique lingua franc a. Johnson (2009: 132) has identified three paradoxes of thought regarding the status of English as a so-called lingua franca, each of these conflicts being interlinked with the others. The first paradox is an illustration of the widespread disagreement on whether English should be considered a powerful economic tool for development and commerce, or its rise is a dangerous mechanism which reinforces and creates new inequalities based on English-proficiency. There is also a risk that that those who speak English as their mother tongue will automatically be in a position of power compared with those who have to learn it as an official or foreign language. For example, a scientist with another native language than English will need more time to assimilate a report in English and consequently, less time to carry out his or her own scientific research. Moreover, if his or her work is written in other language than English, there is a chance that he or she will have his or her work ignored by the international scientific community. A different scenario could be that of the senior managers who do not have English as their mother tongue and find themselves working for English-language companies; these persons could find themselves at a disadvantage compared with their mother-tongue colleagues, especially when meetings involve the use of informal speech. Crystal (2007: 16) claims that there is already anecdotal evidence to suggest that these thi ngs happen. Knowledge of English is a powerful tool for development and advancement throughout the world and fluency in English is seen as a step forward in the people’s struggle for self-sufficiency and success. The increase in global interactions has stimulated demand for more efficient communication across lingual borders. A second reason for the popularity of English among the world population is the language’s association with all things â€Å"modern†, most likely thanks to American pop culture. But recently, observers of the spread of English have pointed that English is not only helpful but is becoming increasingly necessary for success in the nowadays world, leaving those who do not speak  it behind. Researchers have noted that publications written in languages other than English have a considerably lower impact, being less cited than English-language works. Various advertising companies make intensive use of the lingual imagery, using English when they want to express globality, modernism, and progressivism. In this manner, the English language continues its growth, owing its popularity to the financial benefits of those using it and to the attractive lifestyle images attached to it. For many, from rich business executives to low-income students, English and its command has been constructed as â€Å"language power of opportunity, free of the limitations that the ambitious attribute to their native languages† (cf. Johnson, 2009: 134). The English-only systems are accused of violation of the equality of opportunity and lingual rights should be protected like other human rights, instead of being left to market forces, but on the other hand, the role of English in bringing pr osperity to those who use it cannot be ignored. English, like any other economic tool, is not equally and universally available and may function as a new dividing line in the quest for progress. Fishman argues that â€Å"spreading languages often come to be hated because they can disadvantage many as they provide advantages for some.† (1999: 28). The analysis devoted recently to the spread of English has got precisely to the point that English is not only helpful but is becoming increasingly necessary for success in the working world, leaving those who do not speak it behind. This system which rewards English-speakers and leaves the rest outside is highly questionable. On the one hand, all skills, including lingual ability, should be awarded; on the other hand, the ability in a language which is native to some and the educational access to which is nor fairly spread should not count for more than one’s field-related expertise. A second conflict Johnson draws attention upon has emerged with regard to culture. There are voices claiming that English language is an imperialist and homogenizing force detrimental to the world’s diversity of cultures, while others consider that the English language is separating from its culture of origin and actually facilitating cross-cultural dialogue. English is considered the carrier of the images of globalization, threatening not only to make those who speak it more alike, but to mould them in the culturally-specific American image that it carries in its syntax. English  may be the tool for communicating used by the international elite, and consequently the language of choice for those who aspire to gain this status, but languages are more than mere modes for communication. They are also the carriers of entire perspectives upon the world, the containers of culture and identity. â€Å"While this means that decreasing lingual diversity can lead to the loss of irrepl aceable bodies of knowledge and tradition, it also reinforces the influence of those who hold such power.† (Johnson, 2009: 137) As there is a direct but also a subtle connection between the way the speakers understand the world around them and the language they speak to communicate, using lingual power is a particularly effective modality to spread one’s influence. Many scholars fear that the brand of Americanized â€Å"cosmopolitanism† threatens not to celebrate diversity, but to destroy, or dilute in the best case-scenario, the cultures in its path. On the positive side, the rise of English is considered a positive development for culture, linking people who come from a wide range of backgrounds and allowing speakers to share their culture and ideas with a larger audience. But many of modern English students are not very interested in becoming culturally American but more eager in learning English for international purposes, many times related to their careers. International communication through English is more and more characterized by interactions between those who speak it as a second language rather than by communication between native speakers. It is true that the balance of power may have determined that English would become the dominant global language, but the language in itself can no longer be understood as functioning exclusively to serve the interests of English-speaking states. In sport, business, entertainment or advertising, English is being more and more used as a communication tool, and various scholars in the field claim that this is only strengthening global cultural awareness and the appreciation of diversity. But, according to Graddol, (1997: 3) the language is at a critical moment in its global career: within a decade or so, the number of people who speak English as a second language will exceed the number of native speakers. The implications of this shift are very important: the centre of authority related to the lan guage will move from speakers to the global resource. Their literature and television may no longer provide the focal point of a global English language culture, their teachers no longer form the unchallenged authoritative models for  learners. The increasing adoption of English as a second language by people belonging to various communities, where it takes on local forms, is leading to fragmentation and diversity. The third conflict noticed in the analysis of the rise of English has to do with the permanence of its ascendancy. Many observers believe that English is â€Å"just another lingua franca† but there are persons who worry that its rise with the rapid globalization means that it is a more permanent, and probably more dangerous, phenomenon. Phillipson (1996: 429) notices that English has acquired a narcotic power in many parts of the world, an addiction that has long term consequences that are far from clear. For some scholars the pre-eminence of the English language is nothing more than a passing phase. Johnson (2009: 141) cites Fishman, who claims that â€Å"historically, languages have risen and fallen with the military, economic, cultural or religious powers that supported them.† Russian, for example, was the indisputable language of power from Berlin to Beijing until the fall of the ideological system that supported it. Since then, English has taken its place, supporte d by the political and economic forces behind it. But there are many reasons to believe that the heyday of the English language will not long outlive the powers that have propelled it. Other languages, large or small, may gain more importance, and one sign of this future development is that the widespread popularity of English means that ability in other languages will become equally, if not more, valuable for employment in specific fields. Even though English is the tool of today’s global communication, regional lingua francas like Arabic, Chinese, Spanish, or Swahili are more effective modes to reach greater, even if less affluent, groups of people. Fishman claims â€Å"Indeed, for all the enthusiasm and vitriol generated by grand-scale globalization, it is the growth in regional interactions —trade, travel, the spread of religions, interethnic marriages— that touches the widest array of local populations. These interactions promote the spread of regional languages.† (1999: 39) Regional languages are gaining more importance as the societies who speak them gain economic influence and power on the global level. It is agreed that it wonâ €™t be long before they become major competitors to the English language. Johnson (2009: 142) also sustains that lasting English language dominance is  unlikely because of the basic human tendency to resist domination. According to her, â€Å"trends that are perceived as hegemonic can have the indirect effect of producing a backlash, prompting groups to hold on more tightly to their local identities.† Fishman (1999:40) explains that languages â€Å"serve a strong symbolic function as a clear mark of ‘authenticity’ †and are inextricably tied to a community’s sense of identity. Still, no other language in recorded history has ever been spoken as widely as English. Many of the languages existing in the world have lost the vocabulary to describe certain realities and the non-adaptation of new or technical English terminology to other languages can mean the disappearance of many scholarly traditions belonging to these cultures. As Crystal (1997: 139) underlines, there has never been a language so widely spread or spoken by so many people as English. There are therefore no precedents to help us see what happens to a language when it achieves genuine world status. The way the global use of English will influence the world is not an answer to be found easily, but being aware of its importance will help us maximize the benefits and minimize its costs. Graddol (1997: 3) describes two competing trends which will give rise to a less predictable context within which the English language will be learned and used: on the one hand, the use of English as a global lingua franca requires intelligibility and the setting and maintenance of standards; on the other hand, the increasing adoption of English as a second language, where it takes on local forms, is leading to fragmentation and diversity. Therefore, there is no way of precisely predicting the future of English since its spread and continued vitality is driven by s uch contradictory forces. The future of English is likely to be a complex and plural one. The language will probably grow in usage and variety, yet simultaneously diminish in relative global importance. We may find the hegemony of English replaced by an oligarchy of languages, including Spanish and Chinese. In economic terms, the size of the global market for the English language may increase in absolute terms, but its market share will probably fall. Fishman (1999: 39) tries to look ahead into the future making guesses about the future of the global language of the contemporary world. In his opinion,  English may well gravitate increasingly toward the higher social classes, while the members of the lower classes will turn towards regional languages accepting more modest gains. He fears that most non-native English speakers may come to like and accept the language far less in the twenty-first century than most native speakers are ready to anticipate. The premises are already obvious: the Germans are alarmed by the fact that their researchers are using overwhelmingly English in order to publish the results of their studies. Also, France seems to remain highly resistant to English in mass media, diplomacy, and technology. Much as English may be learned today, it could become even more widely disliked. Resentment of both the predominance of English and its tendency to spread along class layers could in the future prove a key factor against its further globalization. After the regional rivals of English experience their own growth, there is no reason to assume that the language will still be necessary for technology, higher education, and social mobility. Fishman rightfully comments that civilization will not sink into the sea if and when that happens. When French language experienced a decline from its peak of influence this did not mean an irreparable harm on art, music, or diplomacy. Similarly, the decline of German did not harm the exact sciences. The scholar brings into discussion the examples of ancient Greek, Aramaic, Latin, and Sanskrit which were once world languages representing military might, sophistication, commerce, and spirituality and which are mere relics in the modern world. Likewise, the power of English will not outlive for long the technical, commercial, and military supremacy of the Anglo-American giant, when a stronger power appears to challenge it. Fishman concludes that the fact that the use of English around the world might decline does not necessarily determine the values associated today with its spread to decline at the same time. Ultimately, democracy, international trade, and economic development can flourish in any tongue. Bibliography: Berger, P., 2000, Four Faces of Global Culture, in O’Meara, P., Mehlinger, H., Krain, M. (eds.) Globalization and the Challenges of the New Century: A Reader, Indiana University Press, Bloomington Berger, P., Huntington, S. 2002, Many Globalizations: Cultural Diversity in the Contemporary World, Oxford University Press, New York Coleman, J. A. 2006, English-medium  teaching in European Higher Education. Language Teaching, 39(1), pp. 1–14. Available at http://dx.doi.org/doi:10.1017/S026144480600320X Crystal, D. 1997. English as A Global Language. Cambridge University Press, Cambridge Fishman, J. A. 1999. The New Linguistic Order. Foreign Policy, 113 : 26–40 Graddol, D. 1997. The Future of English? The British Council. Retrieved at http://www.britishcouncil.org/de/learning-elt-future.pdf Gray, J, 2002, The Global Coursebook in English Language Teaching, in Block D, Cameron, D (eds.) Globalisation and Language Teaching, Routledge, London Johnson, A. 2009, The Rise of English: The Language of Globalization in China and the European Union. in Macalester International: Vol. 22, Article 12. Available at: http://digitalcommons.macalester.edu/macintl/vol22/iss1/12 Phillipson, R. 1996. English Only Worldwide, or Language Ecology. TESOL Quarterly 30: 429–452.

Aloha Products Essay

Q1. Evaluate the current control systems for the manufacturing, marketing and purchasing departments of Aloha Products. Solution: From the case we can see that Aloha products is structured on a cost basis; however the control system is attempting to measure each plant on a profit basis. Thus the company have a centralized control system. This means that the main office takes all the main decisions regarding purchases, production, sales, marketing and promotions in order to save costs. However, the plant managers are responsible for their profit and loss and are evaluated on the basis of their performance despite lack of adequate control over the activities by managers of the managed plant. This type of structure is an unfair way of measuring the performance of the individual production plants. Based on the current system evaluating the three major departments of Aloha Products are described below: Evaluation of manufacturing departments: There are three production plants within AP’s manufacturing department; each plant is responsible for their own profits and losses. Unfortunately the managers have no control over any of the major activities in their respective production facilities; the vice president of the manufacturing oversees all of the roasting, grinding, and packaging processes. Production schedules are provided to each plant manager for the current and following month. The plant managers also have no control over the green beans purchase, production schedule, production mix, or the costs of their inputs, as the purchasing departing assigns the costs based on specific contract for that shipment. If the inputs exceeded plant’s requirements, they are sold at the spot rate in the market, and could very well result in a loss. Evaluation of purchasing departments: The purchasing department is responsible for obtaining the required quantities and types of green coffee to be roasted in production plants. The level of sophistication and expertise needed makes this department a necessity; proper staffing is vital based on the complexity of the green coffee market. This department relies on the relationships with growers and brokers; for smaller firms, an important feature of this department is their ability to foresee demand and required inventory and subsequently entered into forward contracts with brokers anywhere between three to twelve months in advance. The costs of each shipment are based on specific contracts for those green coffee beans, which can vary based on the various price drivers as mentioned earlier. This can create diversified and volatile costs of inventory. Required inventory demand is based on communication between marketing (sales) and the purchasing department, any discrepancies at the current date is met by the purchases through the spot market, which incurs significantly higher costs. The costs associated with running this purchasing department are charged to headquarters of AP. Currently there is no communication between purchasing and manufacturing department. Furthermore, purchasing department does not need to report to head office or meet any performance measurement standards. Ultimately power resides with upper management of the purchasing unit. Evaluation of marketing (sales) departments: Under the current structure, this department is centralized. The president of AP and vice president of sales are in charge of advertising and promotion of the final products. The marketing department also determines the budgeted sales, which are then passed onto purchasing department. Q2. Considering the company’s competitive strategy, what changes, if any would you make to the control systems for the three departments? Solution: The changes to the current control systems involves establishing accountability and effective communication among the three departments and providing key measures to evaluate the manager’s performance objectively. Recommendations for the current management control systems are as follows: Recommendations for manufacturing departments The manufacturing department is currently profit centre. However, the plants do not have control over the costs of the green coffee. Thus the main concern of this department as a whole should be efficiency; how well they can control the costs to roast green coffee. As such, here the recommendation would be to make manufacturing department’s plants be accountable for the costs incurred to roast and package the green coffee. The performance measure for the manufacturing department at AP should be evaluated based solely on the roasting, grinding, and packaging of AP’s coffees. It would be unfair to evaluate manufacturing as a profit centre, when in reality it has little to no control over product costs or sales. Since control over purchasing and selling will not be transferred to the manufacturing department in this proposal, it is logical to assess based on controllable factors such as cost/pound only. Thus instead of being assessed for the performance of the purchasing and marketing departments, plant managers will now have the incentive to ensure their costs do not vary from the standard. It will still be possible to evaluate roasting plants based on gross margin as well. However to ensure the plant managers are not penalized for the fluctuations in the costs of green coffee contracts, a standard cost for green coffee would have to established and used in the computation of gross margin. Recommendations for purchasing departments The purchasing department’s costs are being charged to central office. Due to this the purchasing department is not being held accountable for the contracts it is entering into. The purchasing department’s main concern should be actual contract costs. Thus, we recommend that the purchasing department be accountable for the difference between the actual costs per signed contracts and standard costs of green coffee raw materials. The actual costs should be measured in a similar manner to the current practice. Contract costs related to buying and selling in the spot market should not be included in the computed price per bag. A reasonable standard costing for the green coffee contracts will have to be established based on discussions between management and executives in the purchasing department. The standard costs could potentially be based on the average of spot price over past 6 months. Thus, the recommendation here would be that this standard cost be updated every quar ter, in order to provide accurate standard costs of green coffee raw materials. Recommendations for marketing (sales) departments The marketing department focuses its efforts on advertising and promotion, however, it is not held responsible for the costs it incurs or how accurate their sales forecasts/budgets are. There is a large costs associated with differences between the forecasted requirements and actual requirements. The difference results in the purchases or sales at the spot price for the green coffee, which tends to costs more than the forward contract prices. It is not reasonable for the marketing department to perfectly forecasts sales and therefore there should be leniency in developing a method of accountability for this department. The goal here is not only to hold each group accountable but also to make sure managers feel they are being evaluated fairly and motivated to improve performance. In keeping with this actual sales volume should be compared to forecasted sales volume. This will not only help to keep the marketing department accountable for their activities but will also allow the forecasts methodology to be reviewed and continuously improve. Thus on an overall basis, the company needs to establish goal congruence between the three departments. This can be achieved through emphasizing communication between departments; this would encourage the forecasts of purchases/sales to be more accurate. In order to increase the goal congruence and communication, the department should also be evaluated based on the overall measure for the firm. This measure could be Economic Value added (EVA) as when it is applied, managers will not just be focussed on their own departments profitability but also that of company as a whole. The EVA approach promotes the same profit objectives across different departments. Thus by keeping the same structural organizations and only changing the way each department is evaluated, the incentive plan for each department more accurat ely reflects what each department can control.

Biopure Case Study Essay

Oxyglobin and Hemopure are two blood substitutes that Biopure Corporation was developing. Oxyglobin was recently approved by the FDA for veterinary use while Hemapure is estimated to be approved in two years for human use. If Oxyglobin is launched it will be the first blood substitute for the veterinary market a small and price sensitive market. There is a perceived risk by Ted Jacobs, the VP of Human Clinical Trials at Biopure, that if Oxuglobin, the vet product, is launched before Hemopure and at the low price of $150/unit, that it will become very challenging to sell Hemopure once launched at $800/unit. B. Market Analysis a)Human 14 million units of RBCs were donated in the United States in 1995, 12. 9 Million from volunteer donors and 1. 1 million from autologous donors (donate to self, few weeks prior to surgery). 50% of the blood supplies are handled by the American Red Cross. Of the 14 million units donated 2. 7 million are discarded due to expiration or contamination, 3. 2 million transfused into anemia patients and the remaining 8. 1 million transfused into surgery and trauma patients. Blood Collection is a struggle as post AIDS blood contamination paying for donation of blood units is prohibited by the law; it should be done on volunteer basis. Due to low rates of donation and short shelf-life, shortage of RBC units in medical facilities in not uncommon and therefore the need for blood substitutes in the human market is high. b)Veterinary The veterinary market is smaller than the humans as in 1995 2. 5% of 800 dogs/vet GP suffering from acute blood loss were deemed critical and received transfusion, for a total of 300,000 dogs (800Ãâ€"15,000 vet GPx 0.  025), although there is a potential to cover 30% of these pets or about or 3. 6 million dogs. These veterinary GP lack adequate supply of canine blood units lack of animal blood banks. Vets rely on housed donor animals which 84% of them are dissatisfied with the current available blood transfusion alternatives. This constitutes a big opportunity for Oxyglobin. C. Competition Biopure has two competitors for the human product, Baxter and Northfield both of whom are pursuing a Hemoglobin purified from outdated RBC at unit cost ranging from $8-$26 vs. Biopure’s hemoglobin purified from cattle at unit cost of $1. 50. Both Northfield’s and Baxter’s products are expected to launch 2 years after Oxyglobin and same year as Hemopure. Oxyglobin’s only competition is the blood collected from in-house animal donors. One important difference between Hemopure/Oxyglobin and competition is that Biopure’s products do not require storage at 4 °C and can be stored at room temperature; this is a significant difference because there is no added cost attributed to refrigeration. D. Pricing Hemopure as Baxter’s Hem Assist and Northfield is expected to be priced between $600-$800/unit and I suggest that it prices at the highest range of the spectrum because it does not require refrigeration and there will be perceived savings by pharmacists and hospital managers. On the other hand Oxyglobin and because of the â€Å"doubling rule† used by the vets meaning they charge pets owners double the price of the manufacturers ask price), it is arguable and to keep the drug affordable that the price ranges from $80-$100 per unit. Others argued that the price should be set at $200/unit because of all the advantages, added business and cost savings it brings to the practice and pet owners as well. II. Problem/Decision statement Two related issues need to be addressed by the CEO. †¢Should Oxyglobin be launched before Hemopure? Although Oxyglobin was granted approval by the FDA, few challenges remain to be sorted, such as: 1. Reluctance of veterinarians to use the product instead of blood from animal donors 2. Setting the price of the product at a rate that won’t affect the future sales of Hemopure 3. Devise a good distribution strategy for the product (manufacturer direct vs. distributor) On the other hand Hemopure needs to overcome the following obstacles: 1. FDA approval 2. Price of hemoglobin vs. blood transfusion ($600 vs. $125) 3. Fierce competition from Human hemoglobin by Baxter and Northfield 4. Uptake by physicians Biopure needs to launch its first product to start generating revenue, take the company public, raise more funds to support Hemopure’s Phase 3 trial and launch. Before deciding on launching Oxyglobin ahead of Hemopure, all the challenges mentioned above need to be addressed. III. Strategies for Improvement To overcome Oxyglobin’s challenges listed above, the following criteria need to be met: 1. Target Emergency care vet practices 2. Target large Vet practices (3+) 3. Set the price at $200 (see Appendix 1 for analysis) 4. Focus Marketing efforts on non-critical dogs Biopure should start by targeting emergency care vet practices as blood transfusion are more common there, 150 transfusion/year as compared to 17 at vet GP, penetration to this market will measured by unit sold per care center and lower reliance on animal donors. To increase the market share further large vet practices with 3+ doctors as according to exhibit 7 pg 17 of the case, these practices have the highest â€Å"average monthly case load† of about 450 dogs per month, it’s imperative to measure a rapid incline in uptake of our product by these practices. Based on the analysis in Appendix 1, it is clear that setting the price at $100 is more lucrative but we have to plan for the launch of Hemopure and therefore we should consider setting the price at $200 to justify its launch at $600 to $800 in 2 years. We should monitor the sales of Oxyglobin at this price and monitor if the uptake from vets is increasing from the 5% predicted by the market analysis (table A). Finally, focusing the marketing effort on non-critical dogs is crucial as they are a sizeable market and because although veterinarians can justify using this product to critical dogs, it’s hard to justify that for non-critical dogs (pricing and efficacy should help support that). The cease of using animal donors in these clinics will show that Oxyglobin is successfully replacing this old practice. Alternatively it is important to think about the possibility of setting the price of Oxyglobin at $100 to reap as much benefit from being the first and only vet blood-substitute, in the event that Hemopure doesn’t get approval from the FDA. It’s highly probable that Hemopure won’t be successful in the clinic because it’s of cattle origin, they changed the formulation to be stable at room temperature (excipients could be toxic) and the concentrations used are much higher than their human counterparts. In this case and to mitigate this risk, lowering the price to a $100 will help the sales and uptake of the product by a larger market. The market research conducted prior to launch (Table A and B) shows that a high number of veterinarians and pet owners will use the product at the $100/$200(x2) price. Based on the calculations in Appendix 1, it is clear that setting the price at $100 is more lucrative to Biopure than pricing it at $150 or 200$ because of the double price rule which affects the uptake by both pet owners and vets. To be cognizant and not to jeopardize the future Hemopure launch, I recommend that we set the price at $200, because there is a need for a blood substitute as 84% of the vets are reporting overall dissatisfaction with the blood transfusion alternatives available in the marketplace. Secondly, Oxyglobin provides an alternative for animal blood donated by other animals which incurs the risk of matching and potential transfer of diseases. The storage at room temperature adds value as this will reduce the need to buy expensive refrigerators that need calibration, validation and maintenance. Finally, there no assurance that vets will automatically double the price of the product especially if they foresee a high demand by pet owners, a practice that we should encourage and help the vets appreciate the upside. Although blood transfusions in the veterinary market are infrequent and the market scope is limited, Oxyglobin has the potential to become a lucrative investment for Biopure. It is possible that Hemopure will not be licensed by the FDA, that humans will resist buying a product of cattle origin especially that human hemoglobins will be available around the same time by competitors and that physicians will not prescribe it for the reasons described above. To minimize these risks and to start generating revenue that will help the company grow, become public and raise more funding, I therefore recommend that we sell Oxyglobin first before the launch of Hemopure.